Editorial Fashion Photography

This terrain of the photography industry is vast. I mean really vast. From magazines, billboards, catalogs, newspapers and more. Fashion photography has a lot of competition but the industry is always looking for fresh, creative newcomers.

By combining a few fundamental elements of photography like lighting, composition and a suitable location, the possibilities are endless. The real art is to make your model feel as comfortable as possible and to stay in control of the situation. This can make or break your results. I only produced my first independent fashion shoot a year after becoming full-time. With my limited arsenal of lenses and strobes back then, I had to sort of “wing it”. Never the less, the editor of the magazine had faith in my ambitions and I promised not to disappoint him. The client was wrapped with the outcome and I received great reviews. The above photo of the gentleman sitting at the bar is from that shoot.

Most of these images were created by using one external speedlight inside a 24 inch softbox at a 45 by 45 degree angle. This is called Rembrandt lighting and it is just as simple as it is effective. The light is placed 45 degrees angle to your subject with a 45 degree downwards angle.

Experiment with location. Shoot outdoors during sunset or sunrise and indoors next to a window if you do not have external light. For me, nothing will light your subject better than natural light. Keep it simple. Each shoot will teach you a new trick.


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About I AM Photography

Born in sunny South Africa I am an adventure seeker with a taste for beauty and good pictures. I have been in the industry for a couple of years now and learned my tricks from the best. www.iamfotografie.com

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